has been a leading marketing research company since 1972 when it opened its doors
in New York city. At that time WAC was a full service company providing both quantitative
and qualitative research. Over the years the marketing research industry began
to change and clients expected the various research companies to specialize in
either quantative or qualitative research-we chose to continue with our strength,
Over a 25 year period, Ken Altschul, one of the principles of the company, has conducted over 6,000 groups. In addition to conducting groups around the country, WAC's first focus group facility was opened in Manhattan in 1979, expanded in 1984, and expanded once again in 1994.
by always being rated among the top focus group facilities in the country in the "impulse
survey" we opened our first out of state facility WAC of South Florida, in
Ft. Lauderdale, Florida in 1996. Keeping it in the family, Gary Altschul, who
had managed and operated our New York facility, moved to Florida and took charge
of the new company. Within the first year of operation it too was rated among
the top facilities in the country.
Now, more than ten years later, we are
expanding once again. This time, we have established ourselves in the Miami area
where we are now in a position to cover all of South Florida and able to recruit
all of the ethnic, professional, age, income, and occupational groups that make
up South Florida---Dade, Broward and Palm Beach counties.
WAC is unique in that our focus group facilities are designed based upon the moderating experiences of their
owners using facilities around the country as a guide. WAC has built in what is
considered positive and carefully eliminated that which was considered negative.
In addition, we have added all modern technological advancements.
To summarize, we at WAC consider a focus group facility to be more than four walls. Indeed,
the WAC facilities are attractive, pleasing to the eye and each location enjoys:
and mature personnel both day and night (hosts and hostesses)
which is done by experienced and well trained recruiters
surroundings for both clients and respondents
and locations that allow clients easy access to hotels and restaurants
a short drive from the airports
latest technological advances available to the industry
and comfortable viewing rooms and conference rooms
WAC Focus Group Facilities in Ft. Lauderdale and Miami have become leaders in market
research. Our comfortable and spacious focus group rooms allow our staff and clientele
to conduct research in a convenient location, using the latest state-of-the-art technology.