What is a Focus Group?
From WikiPedia (http://en.wikipedia.org/wiki/Focus_group):
A focus group is a form of qualitative research in which a group of people are asked about their perceptions, opinions, beliefs and attitudes towards a product, service, concept, advertisement, idea, or packaging. Questions are asked in an interactive group setting where participants are free to talk with other group members. The first focus groups were created at the Bureau of Applied Social Research by associate director, sociologist Robert K. Merton. The term itself was coined by psychologist and marketing expert Ernest Dichter.
In the world of marketing, focus groups are seen as an important tool for acquiring feedback regarding new products, as well as various topics. In particular, focus groups allow companies wishing to develop, package, name, or test market a new product, to discuss, view, and/or test the new product before it is made available to the public. This can provide invaluable information about the potential market acceptance of the product.
Focus Group is an interview, conducted by a trained moderator among a small group of respondents. The interview is conducted in an unstructured and natural way where respondents are free to give views from any aspect.
WAC offers focus group facilities in Ft. Lauderdale and Miami and is a leader in market research and specialized in qualitative research. Our Focus Group Facilities are high tech, offering Videoconferencing (Ft. Lauderdale), Video Streaming, Memory Stick Recordings, and wireless internet access.