Privacy Policy
Effective Date: January 2, 2026 Last Updated: January 2, 2026
At WAC Research (“we,” “us,” or “our”), we are committed to protecting the privacy of our clients, research participants, and website visitors. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.wacresearch.com or participate in our market research services.
1. Information We Collect
We collect information that identifies, relates to, or could reasonably be linked to you (“Personal Information”). The types of information we collect depend on how you interact with us:
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Research Participants: If you join our database or participate in a study, we may collect your name, email address, phone number, physical address, and demographic information (e.g., age, gender, occupation, interests).
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Clients & Inquiries: If you contact us for research services, we collect your professional contact details and any information provided in your request.
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Website Visitors: We automatically collect technical data such as your IP address, browser type, and browsing behavior via cookies and similar tracking technologies to improve our website performance.
2. How We Use Your Information
We use the information we collect for the following purposes:
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Research Recruitment: To identify and contact potential participants for focus groups, in-depth interviews, or quantitative surveys.
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Service Delivery: To conduct qualitative and quantitative research on behalf of our clients.
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Communication: To respond to your inquiries, provide project updates, or send notifications regarding research opportunities.
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Analytics: To monitor website traffic and improve our online user experience.
3. Sharing and Disclosure
WAC Research does not sell, rent, or trade your personal information to third parties for marketing purposes. We may share information only in the following circumstances:
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With Clients: Research data is provided to clients in the form of insights and reports. For qualitative studies (like focus groups), your identity may be disclosed to the client as part of the research process, provided you have consented to participate.
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Service Providers: We may share data with trusted vendors who assist us with recruitment, data processing, or facility management under strict confidentiality agreements.
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Legal Requirements: We may disclose information if required by law, such as to comply with a subpoena or similar legal process.
4. Data Security
We implement industry-standard security measures to protect your personal information from unauthorized access, loss, or misuse. Our facilities in South Florida and our digital storage systems are secured to ensure the integrity of our research data.
5. Cookies and Tracking
Our website uses cookies to enhance navigation and analyze site usage. You can choose to disable cookies through your browser settings, though this may affect the functionality of certain parts of the site.
6. Your Rights and Choices
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Opt-Out: You may request to be removed from our participant database at any time by contacting us.
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Access and Update: You may request to review or correct the personal information we hold about you.
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California Privacy Rights (CCPA): If you are a California resident, you have specific rights regarding the access and deletion of your personal data.
7. Children’s Privacy
Our website and services are not intended for children under the age of 13. We do not knowingly collect personal information from children without verified parental consent in the context of a specific research study.
8. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Effective Date.”
9. Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at info@wacresearch.com.