About WAC Research

Experts in Qualitative & Quantitative Research

For over five decades, WAC Research has been a trusted leader in nationwide market research, specializing in data collection, recruiting, and field management. Since our founding in 1972, we've helped businesses, agencies, and organizations connect with the right audiences and uncover insights that drive smarter decisions.

Our Team

  • Ken Altschul

    Founder / Partner

  • Gary Altschul

    Owner / Managing Partner

  • Mayling Young

    Director of Field Operations