Qualitative Research

WAC provides a full menu of qualitative research in our two top rated facilities or around the country and the world

  • Focus Groups
  • In-depth interviews
  • Tele-depth interviews
  • Mock and shadow juries

  • Webcam enabled focus group
  • Online communities
  • Bulletin board focus groups
  • Chat room focus groups
  • Mobile qualitative
  • Video diaries

  • Eye tracking labs
  • Usability labs
  • Dials – Perception Analyzer®

  • Digital audio and video uploads
  • Web streaming

  • Field Management
  • Transcriptions